Market Realism PDF Download. Download free ebook of Market Realism in PDF format or read online by Andres Amerikaner Published on 2017 by
In the final decades of the twentieth century and the first decade of the twenty-first, Latin American authors scrambled to build a viable market presence after the unprecedented success of the Latin American Boom, represented by canonical figures such as Gabriel Garca Mrquez and Mario Vargas Llosa. While tales of suffering at the hands of cruel dictators set in isolated jungle locales still attracted a healthy readership, these writers attempted to push back against the tropes of magical realism in search of an alternate voice that might connect with domestic and global audiences. This dissertation explores three such efforts in inter-American fiction of the period, attempting to answer the question: How do you construct a literary generation in the age of neoliberalism? I begin by analyzing the McOndo movement, led by the Chilean writer Alberto Fuguet in the mid 1990s. Its name is a play on Garca Mrquezs fictional town of Macondo from One Hundred Years of Solitude. McOndian stories are set in societies permeated by hegemonic cultural forces seeping in from the North, where local particularities take a back seat to globalized reality. Then, I trace the rise of what I call the M.F.A. generation, a cohort of foreign-born, U.S.-educated writers led by Junot Daz and Edwidge Danticat. Their narratives are directly born out of the expansion of U.S. Latino/a Studies and the legacy of multiculturalism, and their notoriety peaks in 2007 with the publication of Dazs Pulitzer-prize winning novel The Brief Wondrous Life of Oscar Wao. Finally, I consider the case of the misfits: authors such as Roberto Bolao and Martn Rejtman who evade easy classification, often frustrating audiences and critics but attaining visibility through a reputation for resistance and integrity.In mapping each groups careful navigation of genre, discourse and ideology, I outline market-driven responses to neoliberalisms privatization of public space, as well as multiculturalisms thrust toward strategic essentialism. Is it possible to assemble a readerly community without overt self-labeling? Can unmarketability become a marketing tool itself? And how might this alter the future trajectory of Latin American representation?
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